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At major sporting events like these, Energy Images take a team of photographers to the location, provide an action photography service for the client, and generate images for the marketing and promotion of the event and the organisation. They also provide a team photography service, sometimes photographing over a hundred teams – and then printing, laminating and returning photos within 48 hours.
“We have good systems and good people,” Dale said.
What do BHR Papalia do for you?
“BHR Papalia are wonderful in how they guide and advise us,” Dale said.
“What Justin and Lindsay do is answer lots of our questions in regards to the future of our business, what assets to purchase, and how to guide our business in the right direction. We’re staying very strong, because they give us all the information about all the possible scenarios to guide us. They’re very transparent, which is what we like.”
Dale said that as photographers, the camera is the only physical asset. “The rest of the business is customer relations, creativity, and dealing with high end clients,” he said. “Anybody can press the button on the camera. It takes more skill to drive the business. I’m photographing the Premier, the Treasurer, CEOs – swimming in that pool of clientele, you have to be just as professional, just as smart, just as charismatic.”
What have been your highlights of the past year?
Another major client of Energy Images is the Satterley Property Group – which means that Dale’s images end up on major billboards from Perth to Busselton.
“It’s quite special to see your images being put on a major billboard. This is something that has gone through many eyes, been assessed by many people at many levels to get to this point,” Dale said.
“I’m also getting my images in the National Mining Chronicle, which is wonderful to see.”
Energy Images are dealing with the Committee for Economic Development of Australia (CEDA), and another client who owns 170 Telstra stores. They do a lot of media coverage, store openings, corporate portraits and headshots – many of which are on display in stores.
“They want their business to reflect that they are looking after their clients,” Dale said. “Businesses utilise my images to reflect their link with their clients. Corporate portraits are the business cards for the digital age – they put a face to the name. When you walk in, you immediately know who you want to talk to, and that’s what makes imagery in the corporate world so important. We have the ability to provide the imagery that reflects the feeling of the business and the culture of the workplace. In an era of social media and websites, imagery is more important than ever today.”